Pecos Fence Branding

At Steelewolfe Productions, I worked with the new owner of Pecos Fence Company in Pecos, Texas, via phone and email.

She needed a professional logo that captured the rugged nature and proud history of Texas, along with the premium quality of the company’s fences. She explained the difference in barriers and what attracted which customers.

The critical elements of the brainstorm had been outlined as considerations of the type of fences, style of art, and colors because she has two distinctly different consumers she was reaching out to with the company.

Graphical Element Brainstorm:

• Pecos Bill
• Modern Day Rodeos
• Wild Bill’s Wild West Shows
• Gated Fence

Considered Colors:

• Western Teapot Blue
• Scarlet Red
• Mocha Brown
• Rose Yellow

Client Considerations:

• Professional Builders
• Handyman and Laborer Types