Pecos Fence

Corporate Branding

The proposed stationery branding that followed the creation of the logo gives an example of how to use the logo across different media. The main elements of the logo remained intact, providing a rhythm and movement to the design through repetition and direction. The image invokes the idea of a cowboy riding off in the sunset by adding the gradient to mimic the horizon line.

Graphical Element Brainstorm:

  • Sun Set
  • Waterfall
  • Pecos on a Tornado
  • An animal like a cow

Considered Colors:

  • Western Teapot Blue
  • Mocha Brown

Client Considerations:

  • Professional Builders
  • Handyman and Laborer Types