Siciliano’s A Taste of Italy – Corporate Branding

Mr. Gitterman needed professional-looking logos to place in his ads for local newspapers, circulars, flyers, and printed coupon catalogs at Siciliano’s A Taste of Italy. The main element of the logo is a combination logo of a mark and text. The typefaces used provided a Classical look juxtaposed with stability. The image invokes the idea of direction as if drifting along a white canal in Venice. A hand-painted mural adorns the restaurant’s wall as a token of remembrance to his father, who opened the restaurant in 1985. This mural inspired the iconic gondola logo.

Graphical Element Brainstorm:

• Italian Flag
• Pizza and Wine Glass
• Garlic Knots
• Gondola

Considered Colors:

• Golden for baked food crust
• Warm Red for tomatoes
• Warm Brown for feeling at home
• Orange for the warmth of the fire

Client Considerations:

• Dine-In Customers
• Business to Business Customers (B2B)