Steven A. Cohen Military Family Clinic – Mini Ad – Family Crisis

At Steelewolfe Productions, I worked with the peer group in the Steven A. Cohen Military Family Clinic in Addison, Texas, via phone and email.

The Combat Boots series of ads focuses on the struggles between soldiers with trauma and their families.

The critical elements of the brainstorm had been outlined as considerations of the type of soldiers, style of art, and colors.

Graphical Element Brainstorm:

• Combat Boots
• Ruck Sacks
• Rifles and Other firearms
• Tanks

Considered Colors:

• US Blue
• US Red
• White
• Combat Boot Matte

Client Considerations:

• Veterans
• Families of Veterans