At Steelewolfe Productions, I worked with the new owner of Pecos Fence Company in Pecos, Texas, via phone and email. She needed a professional logo that captured the rugged nature and proud history of Texas, along with the premium quality of the company’s fences. She explained the difference in barriers and what attracted which customers. The critical elements of the brainstorm had been outlined as considerations of the type of fences, style of art, and colors because she has two distinctly different consumers she was reaching out to with the company.
